Saturday, November 28, 2009

Spotlight on the Press Release:

By:Billie Jordan

This Guy Gets More Mileage These Days…
After a study, PR authorities confirm that PR professionals across the board are using the press release for much more than pitching to traditional news; and so can you; your client or organization.

With the inclusion of search engine optimization practices, keywords and other social media tactics the press release is smartly prepared for prospects and customers, in addition to traditional media. A few public relations specialist have always used the press release this way, but the digital age makes solid this practice.

To begin with, it makes since because, to a large degree customers have cut out the middle man (advertisers) to help them choose products and services. Moreover, gatekeepers no longer control the volume, or structure of the messages about a product or service.

The product, company, brand or talent is in the driver’s seat. With the internet there’s a readily assessable platform to monitor the audience; research, strategize, communicate and evaluate PR strategies. While simultaneously bonding with audiences and creating the climate for loyal constituencies.

These days, consumers go straight to the source, via the internet, when they become interested in a solution to a problem, or when the customer is ready to consider purchases.

And when they come looking, they don’t want to be sold, they want good old information and clarity. If you can provide that adequately enough and satisfy all their inquiries, via the press release and other informative pieces, you are likely to turn your prospect into a customer.

Your PR friend,

-Billie Jordan
www.BillieJordan.com

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